Starbucks Swot - 1819 Words

Starbucks SWOT Analysis Starbucks was founded in the early 1970’s. Jerry Baldwin, Zev Siegel, and Gordon Bowker were three academics that came together to found the first Starbucks, named for the coffee loving first mate in Moby Dick. The company was founded in Pike Place, a Seattle marketplace over looking Puget Sound. Starbucks began as a shop selling only coffee beans. In the first twelve years, the founders had built Starbucks into a retail and wholesale business with its own roasting facility. A man by the name of Howard Schultz was hired in 1982 as the head of retail sales and marketing. He opened the first coffee bar in 1984. Though the bar was successful, he was unable to convince the founders to expand more into this†¦show more content†¦Starbucks has a majority of its locations inside the United States of America. They should look to generate more profit from their international locations in order to spread the business risk. Starbucks also has a de pendence on their beverage innovations. Their US store’s sales growth has been driven by innovation, this may falter over time, and have seriously adverse effects on the company’s performance. The company is dependent on their main competitive advantage, the retailing of coffee. Their competitive advantage is being infringed upon more now than ever and this could make them slow to diversify into other interests. Starbucks has also been facing problems in some of their international locations. The difficulties include a number of failed store openings, cancellation of some of their joint ventures, and cultural differences. The ending of some of its joint ventures has caused others in the same region to end the relationship with Starbucks also, affecting the growth prospects in these regions. There have also been some problems with their retail outlets in China, which ended in removing Starbucks from some locations in China. Starbucks has begun to undermine its o wn image. They had taken out their hand-operated machines and replaced them with automatic machines to speedShow MoreRelatedStarbucks Swot1393 Words   |  6 PagesStarbucks’ Starbucks got its start in 1971 by three academic teaching professionals. English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, all three love coffee and decided to open Starbucks Coffee, Tea, and Spice in Pikes Place Market, Seattle Washington. The three partners shared a common love for ï ¬ ne coffees and exotic teas. They believed they could build a clientele in Seattle that would appreciate the best coffees. With this being the case, they borrowed the moneyRead MoreStarbucks Swot2121 Words   |  9 PagesBusiness Organization and Management Group Case Study – Starbucks Chapters Introduction. 3 What is the product in this business and its value? What type of business is it and why? 4 What is a competitive advantage for the company? How can the management use it? Make SWOT analysis for the company. 5 What types of decisions did the owners have to make? Why you think they had to make those decisions? 7 Which are the reasons of success for a coffee shop inRead MoreThe Swot Analysis For Starbucks1359 Words   |  6 PagesMoving towards the SWOT analysis, it is a valuable system for surveying an organization and its surroundings, condensing the primary environmental issue as circumstances and risk confronting an organization (Palmer, A.2012). The SWOT analysis for Starbucks is: One of the main strength of Starbucks is their robust financial performance which in turns helps it to become the market leader in the category of coffee. According to (Forbes, 2014) Starbucks Market cap is around $55.94 Billion which isRead MoreSwot Analysis of Starbucks1154 Words   |  5 PagesManagement 303 SWOT Analysis of Starbucks Corporation Section I – Organizational History / Mission Statement In 1971, Starbuck’s opened its first location in the touristy Pikes Place Market in Seattle. The Starbucks name is derived from the coffee-loving first mate in the novel, Moby Dick. The logo, a two-tailed mermaid encircled by the stores name, continues with the theme and background of the name. From the beginning, Starbucks prides themselves on not only providing their customers withRead MoreStarbucks SWOT Analysis1001 Words   |  4 PagesStarbucks SWOT analysis allows the company to see their current position in the coffee industry. The company’s strengths are that it is a market leader In the coffee industry, it has 16,859 stores by the end of the year 2010 and continues to grow (Starbucks Corporation, 2010) a second strength is the expansion rate they have of opening stores internationally and domestically the only fault with the expansion is that they are opening stores that are right next to others and losing money in each storeRead MoreSwot Starbucks1324 Word s   |  6 PagesStrengths Strong brand image Starbucks is a global brand. High quality products and a consistently-positive consumer experience have helped the company build a strong brand image. Starbucks, for instance, was ranked 91st in the 100 Top Brands 2006 ranking of BusinessWeek and Interbrand, an international branding consulting firm. The BusinessWeek-Interbrand combine valued the Starbucks brand at $3,099 million in 2006, up from $2,576 million in 2005. Starbucks uses innovative and cost effectiveRead MoreSwot / Tows Starbucks1183 Words   |  5 PagesStrengths • Global presence Starbucks has a widespread global presence. The company operates about 13,168 retail store locations. The company s widespread presence provides it with widespread brand recognition and a strong customer base. • A disciplined innovator Starbucks is a disciplined innovator. The company effectively manages its innovation time line generating consistency in same store sales. Starbucks ability to roll out new products relatively quickly is a considerable competitiveRead MoreStarbucks Swot Analysis1821 Words   |  8 PagesStarbucks Strategic Planning Using SWOTT Analysis Mirror, mirror, on the wall, whos the fairest of them all? Ââ€" The Queen in Snow White. Beauty is only skin deep, companies must also look within to secure longevity. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look into the mirror. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the trends associated with each (SWOTRead MoreStarbucks Swot Analysys1228 Words   |  5 PagesStarbucks Case Study Starbucks has been a household name for over 20 years. It is the largest coffee house in the world with over 17,000 stores in 50 countries (Wikipedia Website, 2011). How can a giant like Starbucks stay on top of the coffee market yet retain its personal small coffee house feel? Starbucks continuous strive and strategic management plans have proven beneficial in keeping to the goals of the organization. Strategic Management-Setting the Mission and Goals The firstRead MoreA Swot Analysis of Starbucks3360 Words   |  14 PagesIntroduction Starbucks is a famous coffeehouse. Until the mid-1980s it was only a provider of coffee to fine restaurants. Thereafter Howard Schultz, director of retail operations and marketing, was impressed of the popularity of coffee in Milan while he was in Europe . His idea was born. He wanted to bring the coffee bar culture to the Americans. So Starbucks started to realise his idea and so created a new trend. The clue is not only to sell coffee, but to sell an experience. Today Starbucks has got